Pringles Strengths
- Pringles is one of the world’s leading potato chips brand
- Pringles is a snack product under Kellogg’s, which gives the brand a strong foundation
- The brand is available in more than 140 countries worldwide through a vast distribution network
- Pringles has more than 30 varieties and flavors of chips to offer
- In many regions, the brand also offers local flavors based on consumer demand
- The brand has a good recall due to ads on TV, print media, digital marketing, social media engagement etc.
- Pringles chips are available on almost all retail stores and ecommerce platforms
Above are the strengths in the SWOT Analysis of Pringles. The strengths of Pringles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pringles Weaknesses
- Perception of allegedly being unhealthy food on account of negative press and lawsuits
- Limited target market growth owing to competition from brands as well as local players
These were the weaknesses in the Pringles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pringles Opportunities
- Pringles can capitalize on its international perception and market it aggressively in emerging markets
- More advertising in untapped markets to increase sale
- The brand can continue to innovative flavors especially region specific to tap a local market and geography
Above we covered the opportunities in Pringles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pringles Threats
- Increasing business by competitors can reduce the margins for Pringles
- Being a global brand, the company is vulnerable to global economic policies, fluctuating currency value etc.
- Changing preferences of people towards snacks can lead to loss of business
The threats in the SWOT Analysis of Pringles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pringles SWOT analysis.
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About Pringles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Pringles Overview |
|
---|---|
Parent Company |
Kellogg’s
|
Category |
Snacks
|
Sector |
Food & Beverages
|
Tagline/ Slogan |
Once you pop, the fun don’t stop
|
USP |
More than 30 flavors of crisp potato wafers packaged in boxes
|
Pringles STP |
|
Segmentation |
Snack food segment
|
Target Market |
Youth population with taste for international flavors
|
Positioning |
Pringles offers a wide variety of crisp chips with different flavors
|
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