How Smart Brands Adapt To Foreign Markets
StarBucks Coffee (Photo credit: Esparta) In Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for lunch. In Beijing, Starbucks serves green and aromatic teas. In Shenzhen, Coca-Cola produces…
How Brands Can Adapt And Thrive In A Changing Global Landscape
Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer. getty Every day, tens of millions of people stop in a…
How manufacturers can adapt for success amid rising geopolitical uncertainty | EY
Industrial leaders should assess the impact of these and other geopolitical scenarios on their own businesses. Then they must identify and implement strategic actions to not only reduce risk, but…
Adapt for a New Audience
While the foundations of social media strategy—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed. That’s what attendees of the July 17 PRNEWS…
How PepsiCo, Kellanova adapt their snacks to local tastes around the world
As PepsiCo deepens its global presence in snacking, a major part of that strategy is centered around thinking locally. The food and beverage giant, with $91 billion in global sales…
Driving forward: how the world must adapt for the electric vehicle transition – Financial Times
As anyone who works in a tech-based business will confirm, new products and innovations tend to follow a bell curve of adoption. The process shows the first group to use…