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How Smart Brands Adapt To Foreign Markets

StarBucks Coffee (Photo credit: Esparta) In Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for lunch. In Beijing, Starbucks serves green and aromatic teas. In Shenzhen, Coca-Cola produces…

Brands Tap Into Social Media Cultural Moments & Trends

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Not long ago, marketing was…

Exploring the impact of business analysis on corporate strategy: A case study of Nigerian-based brands

Success Ajilore is a highly seasoned accounting professional and business analyst with over eleven years of experience specialising in enhancing operational efficiency, policy improvement, governance, and process optimisation of various…

How Brands Can Adapt And Thrive In A Changing Global Landscape

Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer. getty Every day, tens of millions of people stop in a…

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…

Social media marketers share what TikTok group chats mean for brands

TikTok has taken another step into the messaging business. On Monday, the platform released an update that allows group chats of up to 32 people. Users can now share videos…