Michael Corcoran on why many brands still misunderstand how social media works
Drawing on his experience at Betfair and Ryanair, the Slice founder tells Tim Healey why repetition beats novelty, why follower counts mislead, and why social media needs strategy, not volume.…
Brands That Skimp on Social Media Marketing Do so at Their Own Peril
Brands that cheap out on social media marketing risk losing out on sales. About a quarter of revenue on US retail sites during the holiday season was driven by either…
New Social Media Platform Fizz Gives Brands A Crash Course In Marketing To College Students
The people who know how best to market to college students are other college students – and that’s doubly true on a social media platform whose entire user base is…
Rylee + Cru Unifies Three Brands and Expands Into Retail while Maintaining 25% Ecommerce Growth
Founded by illustrator Kelli Larson and her dad Kevin Murray and inspired by her own children, Rylee + Cru alongside sister brands Quincy Mae and Noralee has built their success…
How brands can bring authenticity back to social media
A new study shows that audiences are tuning out social platforms. Here’s how brands can rebuild trust and stay relevant. A new white paper by GrowthOps sounds the alarm on…
How brands and retailers are preparing for GEO, ‘the future of SEO’
After years of retooling their businesses for search engines, brand and retail leaders say they’re getting ready for a new frontier: GEO. The term, which means generative engine optimization, refers…