If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?
In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand communications… Catch-up on part one…
What It Is and How To Build One
Brand identity encompasses every way customers experience and perceive a business, from visual elements like logos to customer service interactions and marketing messages. While iconic examples like Apple Inc.’s (AAPL)…
How To Adapt A Brand Strategy To Build Recognition Globally
getty As more companies aim to reach a global audience, they are also tasked with navigating new cultures and understanding new audiences. Every country and region within has unique cultural…
Social Media Marketing: Build Your Professional Brand and Network
In today’s digital age, social media marketing has become an indispensable tool for building your professional brand and expanding your network. With billions of users engaging on various platforms, leveraging…
How to Build Your Social Media Marketing Strategy
Looking to fine-tune your social media marketing strategy? Good! Now’s the perfect time to make it happen. In a landscape with more competition, content and networks than ever, a succinct…