Cultural adaptation of international franchising
AGILITE! To enter foreign markets, franchise networks need to adapt to the cultural norms of the target countries. In terms of their commercial offers, distribution methods and contracts. The proof…
Brands Tap Into Social Media Cultural Moments & Trends
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Not long ago, marketing was…
China’s next cultural export could be TikTok-style short soap operas
Web novels are a unique form of literature that has been popular on the Chinese internet for much of the last two decades: long stories that are written and posted…