17 Data Reports That Every SEO Should Be Tracking in 2026
SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on…
How To Boost A Social Media Marketing Strategy: 19 Key Data Points
Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by…
Data: Streaming and social media ads lead brand awareness
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per…
Beyond SEO: How AI and data are redefining content marketing
Search engines are evolving. Algorithms are smarter. And in 2025, content marketing is no longer just about stuffing keywords or chasing backlinks. Welcome to the AI-powered, data-driven era of content…
Why marketers are rethinking SEO, ad buying, and data use
Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience,…
Unlocking Business Strategies through Retail Data Analytics, Retail News, ET Retail
Representative Image Retail data analytics is the act of collecting and interpreting data from all manner of customer touchpoints—buys, online behavior, feedback, even store traffic. The idea is to take…