Product

For John Thorp and Buzz Wiggins, founders of portable water carbonation system Aerflo, there was a gap in the market for carbonated water lovers. “As we looked at the options…

Maybe you dream of that sudden aha moment—a product idea so good you can’t stop thinking about it. But most great ideas aren’t born from chance; they emerge when you’re…

This as-told-to essay is based on a conversation with Nimisha Sharath, an Uber product manager in Seattle. Her identity and employment were verified by Business Insider. This essay has been…