The semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search…
DOJ unveils plan to end Google’s illegal search monopoly
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off…
AI and the Future of Search Optimization
The Gist ChatGPT Search shakes up SEO. OpenAI’s AI-driven search introduces citation panels and natural language results, offering a new take on search optimization. Marketers face evolving strategies. From nuanced…
Will AI Replace Traditional Search Engines, And How Can Businesses Adapt To That?
There is no doubt that AI is one of the most revolutionary technologies developed by humans since the internet. We all use it every day for editing and creating content,…
Future-proof Your Marketing With This Guide on Writing for AI Search Engines
“8% of U.S. respondents now use ChatGPT as their primary search tool, up from just 1% a few months ago” In the early days of the internet, writing for search…
How Schema Markup Drives Success in AI-Powered Search
The Gist Content strategy shift. Schema markup is transforming from an SEO tool to a key element in AI-driven search strategies. AI-powered search. Structured data enhances knowledge graphs, which are…