IKEA Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added…
Sprout Social Study: 81% Make Social Media Impulse Buys, But 33% Cringe at Brand Trends
Sprout Social’s 2025 Index reveals significant shifts in social media marketing dynamics. Social media has become the primary source for tracking trends and cultural moments,…
Exploring the impact of business analysis on corporate strategy: A case study of Nigerian-based brands
Success Ajilore is a highly seasoned accounting professional and business analyst with over eleven years of experience specialising in enhancing operational efficiency, policy improvement, governance, and process optimisation of various…
A Case Study on Apple Marketing Strategy
Breaking through with several inventions in the world of technology, Apple Inc. has been carving infinite milestones ever since its inception. Even though its innovations speak for themselves, this highly-valued…
Amazon Marketing Strategy: Case Study (2024)
The Amazon Marketing Strategy has been largely responsible for the company’s meteoric rise to becoming one of the most powerful players in the global market. Dissimilar to conventional marketing approaches,…
KFC Marketing Strategy 2024: A Case Study
Committed to continuous growth, Kentucky Fried Chicken (KFC) today ranks second on Forbes’ list of top 10 global fast-food chains. Is it only because “it’s finger-lickin’ good”? No, there is…