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TikTok Ban and Your Next Best Social Media Marketing Strategy Move

The Gist TikTok’s looming shutdown. With no intervention, TikTok could “go dark” in the US, impacting 170 million users and countless marketers. Impact on marketing strategies. Marketers and influencers must…

TikTok Shares Holiday Marketing Tips

TikTok has shared some new tips on how brands can make stand out video in the app, and boost their appeal to TikTok’s highly engaged audience. And with TikTok boasting…

Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing

YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…

How To Use TikTok for Business: A 9-Step Guide [2024]

TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly…

Social media marketers share what TikTok group chats mean for brands

TikTok has taken another step into the messaging business. On Monday, the platform released an update that allows group chats of up to 32 people. Users can now share videos…

The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools

Alrighty, team. It’s time to sell out on TikTok. Literally: let’s use TikTok marketing to boost sales for your brand. TikTok ads have the potential to reach over 945 million…