Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong…
How To Use TikTok for Business: A 9-Step Guide [2024]
TikTok exploded in popularity during the pandemic, and four years later, it’s still going strong. After surpassing the 1 billion user mark in 2023, TikTok now boasts 1.5 billion monthly…
Social media marketers share what TikTok group chats mean for brands
TikTok has taken another step into the messaging business. On Monday, the platform released an update that allows group chats of up to 32 people. Users can now share videos…
The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools
Alrighty, team. It’s time to sell out on TikTok. Literally: let’s use TikTok marketing to boost sales for your brand. TikTok ads have the potential to reach over 945 million…