Social Media Marketing in a Down Economy
Executing on a social media marketing strategy is like completing an obstacle course. In 2025, amid market turbulence, recession chatter and a constant drip of new tariff updates, it feels…
Adaptation in the Sanctioned Economy
The oil boom of the late 2000s created significant headwinds for Iranian manufacturers. As the value of oil exports surged, the Iranian rial appreciated, real wages rose, and foreign goods…
Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
In a social media environment where people are apathetic to news and experience content overload as every brand and creator tries to stand out — how do you as a…