KFC Marketing Strategy (2025)
KFC marketing strategy has been key to its success in the fast-food industry, setting the brand apart with more than conventional advertising. This strategy builds a strong customer connection by…
Discussing economic and political realities of 2025
ETI International, a trailblazing Turkish company, has established itself as a major player in the global confectionery and snack industry, operating across numerous countries with a diverse product portfolio. As…
How To Adapt A Brand Strategy To Build Recognition Globally
getty As more companies aim to reach a global audience, they are also tasked with navigating new cultures and understanding new audiences. Every country and region within has unique cultural…
19 Effective Strategies For Managing An International Business
getty While global growth is often a highly sought-after goal for many business owners, managing a company across borders can be a challenging endeavor. In addition to identifying a target…
Adaptation in the Sanctioned Economy
The oil boom of the late 2000s created significant headwinds for Iranian manufacturers. As the value of oil exports surged, the Iranian rial appreciated, real wages rose, and foreign goods…
International Marketing: Strategies To Gain a Competitive Edge (2024)
Success in a domestic market often signals a company’s potential to thrive abroad. Replicating similar success across international markets, however, requires navigating diverse cultural, regulatory, and consumer landscapes—which is the…