Acting on climate through the banking sector
To address these issues, banking authorities are beginning to adopt novel approaches to manage climate-related financial risks and enable climate finance. Some progress to date has been made through several…
The 4Ps of international marketing
Which P do you start with? To a certain extent, it doesn’t really matter where you start, since all of these elements are interrelated. Although I’ll discuss each separately, it’s…
MOFCOM promotes integration of domestic and foreign trade, following biz associations’ initiative
A view of a shopping mall in Wuhan, Central China’s Hubei Province File photo: VCG Update: China’s Ministry of Commerce is stepping up efforts to promote the integration of domestic…
Export Academy 2024: Unlocking global markets for Ukrainian businesses
For Ukrainian companies, expanding into international markets is no longer just an ambition; it has become a necessity. However, navigating the complexities of global trade requires more than determination. Acknowledging…
KFC Marketing Strategy (2025)
KFC marketing strategy has been key to its success in the fast-food industry, setting the brand apart with more than conventional advertising. This strategy builds a strong customer connection by…
Discussing economic and political realities of 2025
ETI International, a trailblazing Turkish company, has established itself as a major player in the global confectionery and snack industry, operating across numerous countries with a diverse product portfolio. As…