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The Top 30 Social Media Influencers Worldwide

Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world…

CPG brand giveaways have taken over social media

It’s hard not to open Instagram these days without seeing a post from an emerging CPG brand or two touting a product giveaway. Giveaways have been a staple on apps…

Socinator Introduces New Features and Enhanced Automation Tools for Social Media Marketing

Socinator simplifies social media management with automation tools for scheduling, posting, and engagement across platforms like Facebook, Instagram, and YouTube, helping businesses streamline their digital marketing efforts. October 02,…

Unlocking the power of captions in social media posts

In an age when social media platforms are increasingly crowded with content, tourism marketers should keep posted picture captions simple, suggests study Research Corner | A partnership between Macau Business…

Brands Tap Into Social Media Cultural Moments & Trends

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Not long ago, marketing was…

How to balance ROAS, brand safety and suitability in social media advertising

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue…