7 Steps for Better Social Media Campaigns
Photo by Walls.io / Unsplash Social media marketing is one of the most crucial communication channels today, with high user engagement and intense competition for attention. How…
Search Engine Marketing (SEM): Complete Guide + Expert Insights (2024)
With billions of daily users (and searches), it’s critical for your business to be visible on search engines like Google. But it can be challenging to organically rank in the…
2 Sprout Surveys Reveal Top Social Media Marketing Trends
The Gist Shift in strategy. Marketers reevaluate plans due to Q2-Q3 transitions. Automation advantage. AI tools reduce workload, boost campaign efficiency. Engagement insights. Instagram leads in user engagement across demographics.…
How to Create an Effective SEO Strategy in 2024
Creating an effective SEO strategy requires a lot of preliminary research and planning. This actionable guide walks you through all the steps it takes. But first, some basics. How to…
Social Media Customer Service: What it is and How to Improve it
Customers are telling brands what they need from them on social media. Great brands do their best to listen and respond, but socially sophisticated brands use social data to deliver…
How to manage SEO campaigns during economic downturns
Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or…