Attention is a business strategy: how emotion builds market momentum
In marketing, attention isn’t just a metric, it’s the most valuable form of currency. As automation, algorithms, and optimization take center stage, many brands risk losing the very thing that…
Walmart Marketing Strategy | Business Strategy Hub
Company: Walmart Inc. CEO: Doug McMillon Year founded: 1951 Headquarter: Bentonville, Arkansas, USA Number of Employees : 2.1 Million Type: Public Ticker Symbol: WMT Market Cap (Apr 2025): $731.06 Billion…
SEO and Social Media: A Cross-Channel Strategy
SEO and social media are critical digital marketing channels for product discovery, brand research and helping people make purchase decisions. Rather than thinking of these channels as content marketing strategies…
Beyond green: Cleantech as a business strategy in Canada
What federal supports are fueling the growth of cleantech? The federal government has made cleantech a key priority. There are a wide range of programs designed to help…
How to Adjust Your Existing SEO Strategy to Work with AI Search Engines
Introduction AI search engines like Google’s AI Mode (Powered by Gemini), ChatGPT, and Perplexity are transforming how people discover information. They blend traditional search results with AI-generated summaries, citations, and…
Black Friday Social Media Strategy
Black Friday to Cyber Monday (BFCM) has become one of the most significant holiday sale periods on the US calendar, and their combined popularity is also important in the UK.…