KFC Marketing Strategy (2025)
KFC marketing strategy has been key to its success in the fast-food industry, setting the brand apart with more than conventional advertising. This strategy builds a strong customer connection by…
Building trust, conversion through content: How Danone tapped Eyden Indonesia’s expertise for a high-performance SEO marketing strategy
Search engine optimisation (SEO) is more than a buzzword—it’s a critical tool for brand success. For businesses aiming to understand and influence consumer behaviour, SEO bridges the gap between insightful…
How To Adapt A Brand Strategy To Build Recognition Globally
getty As more companies aim to reach a global audience, they are also tasked with navigating new cultures and understanding new audiences. Every country and region within has unique cultural…
SEO Strategy For Enterprise-Level Companies
Jorge Castro, CEO of Growth Marketing, an SEO expert driving measurable results through AI innovation and data-driven strategies. Getty When it comes to SEO, enterprise-level companies face a host of…
How Digital Footprints Can Shape Business Strategy
Nitin Gupta, founder of QRCodeChimp. He’s a technology leader with over two decades of technology development and management experience. getty Any online activity leaves at least some traces of data…
IKEA Marketing Strategy: A Case Study
Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added…