Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…
Marketers Take Note: Attention on Social Is Shifting
We’re currently seeing some big shifts in the social media marketing space, as the platforms continue to refine their algorithms and approaches aligned to different elements. Over the past year,…
Shifting from reactive to proactive strategies
A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help…