How to Create a Marketing Strategy: 7 Steps (2024)
Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As you develop your own marketing strategy, you might feel lost…
20 Trending Products and Things To Sell Online (2024)
Thinking about starting a business? One of the first big decisions you’ll face is figuring out what to sell. It’s a crucial choice that can shape your future as an…
13 Holiday Marketing Strategies for Success
No matter what time of year it is, the holiday season is always imminent for small businesses. For many companies, the holiday season comprises the bulk of their yearly sales,…
Audience, Marketing, Ads & Social Commerce
In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…
Porter’s Five Forces Explained and How to Use the Model
What Are Porter’s Five Forces? Michael Porter’s five-force strategic analysis model, introduced in a 1979 article published in the Harvard Business Review, remains a fundamental tool for strategic analysts plotting…
From the Magazine: Social media and the aftermarket
Social media is a vital tool for anyone in the automotive industry. DriveCentric reported in a LinkedIn whitepaper that 90 per cent of new-vehicle buyers who used social media in…