Social media in 2026: why reach is losing ground to real relationships
Speaking at The Drum’s Predictions, leaders from Born Social, Garnier and Primark said brands are being forced to rethink how they define success on social. Big numbers still look good…
A Guide to Business Strategy and Control
Key Takeaways Forward integration increases a company’s control over the distribution of its products. It involves “cutting out the middleman” by owning parts of the supply chain. This strategy can…
Digital Marketing Statistics in Canada
Digital marketing has quickly become a key strategy for reaching customers. The world of digital marketing is constantly changing as trends change and technologies develop. It is important to keep…
SEO and SMM: How To Use SEO and SMM for Stellar Marketing (2026)
Search engine optimization and search engine marketing are two digital marketing strategies that can seem to pull in different directions—the long-term demands of SEO pitted against the immediacy of SMM.…
inDrive Reveals its 2026 Business Strategy in Indonesia, Focusing on Market Strengthening and Improving Service Quality
JAKARTA – inDrive, a global mobility and urban services platform with more than 360 million downloads, confirms its commitment to further strengthening its position in Indonesia through a sustainable business…
How creators and platforms power shopping in 2026
What is social commerce? Social commerce is the integration of ecommerce functionality into social media platforms, enabling consumers to browse, discover, and purchase products directly within apps like TikTok, Instagram,…