Cultural adaptation of international franchising
AGILITE! To enter foreign markets, franchise networks need to adapt to the cultural norms of the target countries. In terms of their commercial offers, distribution methods and contracts. The proof…
Key shifts redefining the future of go-to-market strategy
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in. As a tumultuous 2024 comes to a close, Forrester predicts that 2025…
Meet the AI influencers redefining social media marketing
AI virtual influencers are reshaping the future of social media marketing, attracting millions of followers and collaborating with global brands just like real people. Laila Khadraa, Puma’s new virtual ambassador,…
Digital Marketers See Schema Structured Data Shifting Beyond SEO
An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…
2025 guide to high-ROI social media campaigns (5 examples)
Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand reputation, awareness, or sales. Key…