Lessons from Nike’s Social Media Strategy
Nike’s social media strategy isn’t just about selling products—it’s about chasing the impossible and shaping global culture. The brand’s historic legacy built on athlete partnerships has made Nike the blueprint…
Upraise Establishes Egypt Presence, Enhancing SEO and Digital Marketing Services in MENA
Cairo, Egypt, September 18, 2025 — Upraise, a global SEO and digital growth agency, is proud to announce the opening of its first physical location in Egypt, marking a significant…
How retail giant Brand Collective consolidated 19 brands onto Shopify and unlocked 10% sales growth
Headquartered in Melbourne, Brand Collective is one of Australia’s largest retail groups. The company sits at the intersection of Australian fashion, sport, and lifestyle, stewarding household names like Reebok, Superdry,…
The Evolution of Influencer Marketing: Embracing Earned Media in an Ever-Changing Landscape
The cornerstone of modern advertising—influencer marketing—shows no signs of slowing down its evolution. The influencer marketing industry and its adjacent creator economy continue to grow in new and often divisive…
RIP SEO? Has the AI silver bullet proved fatal for traditional marketing techniques?
SEO is dead! Or so conventional wisdom tells us. The killer? Well, what do you think? It’s 2025. It’s AI, of course, with the silver bullet this time proving lethal…
EXEC: Arc’teryx Apologizes for Tibetan Plateau Marketing Stunt; Chinese Social Media Wants More
Arc’teryx has apologized for the fireworks display it hosted in the Himalayan region of Tibet, which drew furious backlash on Chinese social media, including calls for a boycott, due to…