Attention is a business strategy: how emotion builds market momentum
In marketing, attention isn’t just a metric, it’s the most valuable form of currency. As automation, algorithms, and optimization take center stage, many brands risk losing the very thing that…
SEO for AI is still SEO
Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s…
Silverback Digital Marketing Details Structured Approach to Social Media Marketing Practices
Sacramento, California – December 18, 2025 – PRESSADVANTAGE – Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations…
20 SEO Experts Offer Their Advice For 2026
This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how…
Eco-Friendly Products: 38 Bestsellers For 2026
As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important. Today’s consumers expect brands to offer more eco-friendly products. One…
Customer Service as a Marketing Strategy
At any business, customer service and marketing should have a harmonious relationship. Think of these aspects of your company as going hand in hand, like peanut butter and jelly. The…