KFC Marketing Strategy 2024: A Case Study
Committed to continuous growth, Kentucky Fried Chicken (KFC) today ranks second on Forbes’ list of top 10 global fast-food chains. Is it only because “it’s finger-lickin’ good”? No, there is…
How Taylor Swift’s Marketing Genius Can Inspire Your Business Strategy
How Taylor Swift’s Marketing Genius Can Inspire Your Business Strategy Getty Images for TAS Rights Management Taylor Swift isn’t just a pop superstar; she’s a masterclass in modern marketing. Her…
Aligning influencer marketing with business strategy
Influencers can make or break your brand’s message. Hiring the right marketing partner is paramount to success. As marketers wrangle for consumers’ attention amid an explosion of clutter on every…
Using AI to Create Customer-Centric Business Strategies
Artificial intelligence is transforming the ways in which businesses can understand their customers. Today, AI allows businesses to collect and analyse vast quantities of qualitative and quantitative data, distilling critical…
Marketing Strategies That Make a Real Impact
“One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real … ”— William Gibson, in an interview with Rolling Stone…
How to Create a Marketing Strategy: 7 Steps (2024)
Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As you develop your own marketing strategy, you might feel lost…