How to Create a Marketing Strategy: 7 Steps (2024)
Having a documented marketing strategy directly impacts your success, whether you’re a scrappy startup or established business. The problem? As you develop your own marketing strategy, you might feel lost…
13 Holiday Marketing Strategies for Success
No matter what time of year it is, the holiday season is always imminent for small businesses. For many companies, the holiday season comprises the bulk of their yearly sales,…
Porter’s Five Forces Explained and How to Use the Model
What Are Porter’s Five Forces? Michael Porter’s five-force strategic analysis model, introduced in a 1979 article published in the Harvard Business Review, remains a fundamental tool for strategic analysts plotting…
How to create a business strategy for volatile times
With the economy faltering, geopolitical crises on the rise and a protracted cost-of-living crisis, 2024 is fraught with difficulties. When faced with uncertainty, people’s natural reaction is often to hunker…
Top 27 AI Marketing Tools to Grow Your Business in 2024
The integration of Artificial Intelligence (AI) in marketing has become a game changer for businesses of all sizes. AI marketing tools are no longer a luxury but a necessity, driving…
How to create a strategy for your creative business
Is it me, or does everything feel a tad overwhelming right now? With the economy slowing, new business barely coming through, and social media engagement tanking, it’s no wonder many…