Beyond green: Cleantech as a business strategy in Canada
What federal supports are fueling the growth of cleantech? The federal government has made cleantech a key priority. There are a wide range of programs designed to help…
Social Media Wins the Budget War with 8 in 10 Marketing
With social search surging, more than half of marketing leaders plan to hire social media search specialists in the next year, ranking it their top recruitment priority New platforms, shifting…
Nike vs. Adidas | Business Strategy Hub
Nike and Adidas are the world’s largest sportswear brands. Both became global athletic shoe and apparel giants by focusing on their customers’ needs. However, each brand has a unique business…
A better way to market sustainable products
Plenty of shoppers say they prefer sustainable products over ordinary ones. Yet for consumer product companies, tapping into this green demand can prove tricky. One challenge: establishing that sustainable products…
“The system adds intangible value, turning sustainability into a business strategy and a market advantage”
“Clients use our farms to integrate a sustainable food supply chain directly into their business models,” says Juan Gabriel Succar, Co-Founder of Mexican container farming company, Verde Compacto. The…
Strategies and Benefits for Businesses
What Is Word-of-Mouth Marketing? Word-of-mouth marketing (WOM marketing) occurs when customers discuss a company’s product or service in their daily conversations. It’s essentially free advertising stemming from great customer experiences…