Export sector: Proactive adaptation towards higher value
Part 2: Collaboration for mutual development In addition to favorable conditions, businesses are still facing numerous challenges in export activities. Along with the State’s support policies, collaborative efforts towards mutual…
How Smart Brands Adapt To Foreign Markets
StarBucks Coffee (Photo credit: Esparta) In Shanghai, KFC serves porridge for breakfast and Peking Duck burgers for lunch. In Beijing, Starbucks serves green and aromatic teas. In Shenzhen, Coca-Cola produces…
Adapting the genre for foreign market success
While anime is deeply and distinctly Japanese in origin, its exploding popularity means that, in many ways, it now belongs to the world. But when you take the anime out…
How Brands Can Adapt And Thrive In A Changing Global Landscape
Ab Gaur is the Founder & CEO of Verticurl and also serves as Ogilvy’s Chief Data and Technology Officer. getty Every day, tens of millions of people stop in a…
China’s next cultural export could be TikTok-style short soap operas
Web novels are a unique form of literature that has been popular on the Chinese internet for much of the last two decades: long stories that are written and posted…
CBAM European Union: Impact and Adaptation Strategies for Indonesian Exports
Starting from October 1, 2023, the European Union has begun implementing the Carbon Border Adjustment Mechanism (CBAM). This policy is the realization of the CBAM proposal approved on June 18,…