Grow Your Business Globally With Shopify Markets (2024)
The meteoric rise of ecommerce has paved the way for the global online sales boom, with 22% of total worldwide ecommerce sales now being made cross-border. Any brand looking to…
How climate adaptation can both protect and grow your business
Three actions that can make your company more climate-resilient As we’ve seen, piggybacking on established capabilities will move your organization ahead in its climate adaptation journey. Putting in place measures…
International Marketing: The Guide to Going Global
In a time when the majority of the global population uses the internet, geographic borders shouldn’t hold back your growth. Total global e-commerce retail sales will reach $6.1 trillion in…
Hiring H-1B Visa Holders Boosts A Company’s Products Overseas
A man picks a pack of PepsiCo Lays Potato chips from a shop in India in December 2021. New research … finds hiring H-1B visa holders can improve a company’s…
What Is The EPRG Framework? EPRG Framework In A Nutshell
The EPRG framework describes the various ways businesses decide to enter and operate in global markets, first introduced in 1969 by globalization expert Howard V. Perlmutter this framework categorizes four…
Implementing Product Localization for International Markets
Product localization is one of the first marketing strategies you need to nail when expanding into international markets. Effective product localization can mean all the difference between a successful and…