A new era for image SEO and licensable content
In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and…
Technical SEO for Beginners: A Step-by-Step Guide
Technical SEO involves optimizing your website’s technical aspects to help search engines crawl, index, and rank your site more effectively. Important elements of technical SEO include crawling, indexing, rendering, and…
AI and the Future of Search Optimization
The Gist ChatGPT Search shakes up SEO. OpenAI’s AI-driven search introduces citation panels and natural language results, offering a new take on search optimization. Marketers face evolving strategies. From nuanced…
The Role Of AI In The Future Of SEO
Jorge Castro, CEO of Growth Marketing, an SEO expert driving measurable results through AI innovation and data-driven strategies. getty Across every industry, business leaders are leveraging AI technologies in novel…
Optimizing URL parameters for martech & SEO
Sponsored by Semrush, & edited by Nichola Stott It’s all in the details, isn’t it? It turns out a lot of your marketing analytics hinges on a few snippets of…
Google Speculates If SEO ‘Is On A Dying Path’
Google’s latest Search Off the Record podcast discussed whether ‘SEO is on a dying path’ because of AI Search. Their assessment sought to explain that SEO remains unchanged by the…