Unlocking the power of captions in social media posts
In an age when social media platforms are increasingly crowded with content, tourism marketers should keep posted picture captions simple, suggests study Research Corner | A partnership between Macau Business…
Brands Tap Into Social Media Cultural Moments & Trends
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Not long ago, marketing was…
How to balance ROAS, brand safety and suitability in social media advertising
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue…
5 Essential Social Media Strategies to Boost Your Startup’s Reach and Sales
For startups looking to thrive in the digital age, social media is a tool that you can’t afford to miss out on. Research finds that an astonishing 77% of small…
Social media most used by marketers 2024
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Studying digital marketing in the Czech Republic: My summer well spent
By: Sadudee Yuthiwattana, International Business with a Language (Chinese), Year Three (International Business School Suzhou, Xi’an Jiaotong-Liverpool University) Summer Experience: Two-week digital marketing course at Masaryk University in the Czech…