Meta Launches Enhanced Marketing Messages in DMs
Meta’s added another element to help brands tap into the rise of messaging, with an updated version of its customer re-engagement messaging option, which enables brands to send ongoing promotional…
Our Own Brand and Knickerbox Collective Launch Social Media Campaign Championing Real Women and Real Stories
London-based creative social media agency Our Own Brand (OOB) has partnered with inclusive lingerie brand Knickerbox Collective to launch a standout campaign that puts authentic stories, body confidence, and female…
Why Greenwashing is the newest social media marketing red flag
In a time when climate change is a major concern, companies are increasingly positioning themselves as eco-friendly. However, not everything that is green is actually sustainable. Greenwashing is a growing…
Number of worldwide social network users 2028| Statista
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Third-Party Ad Measurement Partners Announce Snap Attention Measurement
This is slightly awkward, though a win for advertisers either way. Today, both Integral Ad Science (IAS) and DoubleVerify have each announced a new attention measurement element for Snapchat, which…
The Social Media Metrics to Track in 2025 [Cheatsheet]
Social media involves the ultimate balancing act between creativity and analytics. If creativity is the icing on the cake, social media metrics are the essential ingredients. Metrics show whether your…