SMBs Turn to AI to Supercharge Social Media Marketing and Content Creation
Key takeaways AI adoption: 38% of SMBs are using AI for various functions, with 28% using it for marketing and social media. Social media influence: 76% of SMBs report that…
Four pharma campaigns that made an impact on social media
Image: Shutterstock The high regulatory standards to which pharma companies are held pose a hurdle when it comes to using social media. In the UK, for example, the Prescription Medicines…
Social Advertising Social Media Market Size Trends and Forecast
Social Advertising Social Media Market According to Market Research Intellect, the global Social Advertising Social Media market under the Internet, Communication and Technology category is expected to register notable growth…
How I Took Control of My LinkedIn Profile and Turned It Into a Business Development Tool
Using LinkedIn strategically to grow my network, build my personal brand and bring in work has been one of the smartest things I’ve done in my career. I didn’t always…
Should brands use AI in social media?
Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in…
SMBs rely heavily on social media for marketing and growth, study says
Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new…