• Thu. May 14th, 2026

Key shifts redefining the future of go-to-market strategy

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and…

Less brand safety, more SEO spend in 2025, Forrester predicts

Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in. As a tumultuous 2024 comes to a close, Forrester predicts that 2025…

Meet the AI influencers redefining social media marketing

AI virtual influencers are reshaping the future of social media marketing, attracting millions of followers and collaborating with global brands just like real people. Laila Khadraa, Puma’s new virtual ambassador,…

Digital Marketers See Schema Structured Data Shifting Beyond SEO

An interesting discussion emerged on Twitter inspired by an article written by Jono Alderson. The article proposes thinking about Schema.org structured data markup as a way for emerging AI technologies…

2025 guide to high-ROI social media campaigns (5 examples)

Social media campaigns are self-contained, limited-time bursts of themed social content. That means they provide unique opportunities to experiment with new ways to build brand reputation, awareness, or sales. Key…

UNDIP Sukses Mengikuti Business Matching Produk Inovasi Alat Kesehatan dan Farmasi

Universitas Diponegoro merupakan PTNBH yang terus bergerak menciptakan invensi teknologi dari hasil riset dan pengembangan. Undip telah menghasilkan produk-produk inovasi di bidang kesehatan dan farmasi, juga mendorong percepatan hilirisasi hasil…