• Thu. May 14th, 2026

13 Holiday Marketing Strategies for Success

No matter what time of year it is, the holiday season is always imminent for small businesses. For many companies, the holiday season comprises the bulk of their yearly sales,…

Audience, Marketing, Ads & Social Commerce

In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…

Porter’s Five Forces Explained and How to Use the Model

What Are Porter’s Five Forces? Michael Porter’s five-force strategic analysis model, introduced in a 1979 article published in the Harvard Business Review, remains a fundamental tool for strategic analysts plotting…

From the Magazine: Social media and the aftermarket

Social media is a vital tool for anyone in the automotive industry. DriveCentric reported in a LinkedIn whitepaper that 90 per cent of new-vehicle buyers who used social media in…

Lily AI introduces comprehensive product attribution solution

Lily AI, (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, announced the launch of its most comprehensive Search Engine Optimization (SEO) and…

How to create a business strategy for volatile times

With the economy faltering, geopolitical crises on the rise and a protracted cost-of-living crisis, 2024 is fraught with difficulties. When faced with uncertainty, people’s natural reaction is often to hunker…