This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how…
As the realities of climate change become more obvious each day, being thoughtful about how we consume is increasingly important. Today’s consumers expect brands to offer more eco-friendly products. One…
At any business, customer service and marketing should have a harmonious relationship. Think of these aspects of your company as going hand in hand, like peanut butter and jelly. The…
In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world.…
DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media…
If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI is going to replace Google.” “SEO is dead.” “It’s time to…