• Mon. Apr 27th, 2026

SEO’s Hype-Fueled Move To The Center Of The Marketing Mix

Since ChatGPT burst onto the scene three years ago, search engine optimization’s marketing problem has been solved. Rather than the redheaded stepchild of marketing, SEO is now critical to brands’…

How BMO built an employee-driven social media strategy

Key insight: Consolidating social media tech into one platform scaled employee advocacy and social selling for BMO. Supporting Data: BMO’s earned media value rose from under $100K to nearly $1…

Winning Strategies for Foreign Retailers’

‘Selling to the Vietnam Market: Winning Strategies for Foreign Retailers’, the latest publication from Vietnam Briefing and supported by Dezan Shira & Associates, is out now and available for free…

Affiliate Marketing: What It Is and How It Works (2026)

Affiliate marketing has become a multibillion-dollar industry, with brands investing roughly $12 billion in creator partnerships in 2025. Content creators—from bloggers and podcasters to social media influencers—partner with brands to…

Social Media, Advertising And Authorship

Shared Wisdom via new technology developments. getty In some ways, artificial intelligence just adds more fuel to an already overcharged world. Take the virtual halls of social media, where content…

Best time to post on social media in 2025 (by platform)

The overall best time to post on social media in 2025 is 8 AM on Wednesdays. Dig in for recommendations for specific platforms and industries. Are you wondering about the…