How Alcohol Ads in Your Feed May Lead to Alcohol in Your Glass
Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies…
Social media ads passing as posts: How advertising slips into Instagram | Technology
Among the photos of an acquaintance touring temples in Southeast Asia, the beauty routine recommended by a fashion influencer, or the intriguing story of an old classmate, there is always…
Data: Streaming and social media ads lead brand awareness
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per…
Heineken looks hard at who gets seen in social media ads
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s…
How Social Media Ads Services Can Elevate Your Brand In 2025
Social media has developed into much more than just a forum for interpersonal communication in today’s technologically advanced world; it is now a potent commercial tool that may increase awareness,…
Winning with Google Ads in an AI-Driven World
Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly…