Winning with Google Ads in an AI-Driven World
Google Ads has undergone major shifts in recent years, shaped by two dominant trends: Google Search clicks are becoming more expensive and competitive every year. Google Search campaigns are increasingly…
Global social media ads CTR 2024
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Paid Social: Top Platforms and Tips for Effective Social Media Ads (2024)
Can you believe the very first television commercial in the United States aired in 1941? More than eighty years later, advertisements have drastically evolved into digital ads on search engines…
Top 7 Google Ads and SEO synergies you should act upon
Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s…
91% of online shoppers see too many ads on social media
An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers.…
Audience, Marketing, Ads & Social Commerce
In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…