ChatGPT ads collapse the wall between SEO and paid media
Digital marketing teams have long debated the balance between SEO and PPC. Who owns the keyword? Who gets the budget? Who proves ROI most effectively? For years, the division felt…
Audiences overwhelmingly prefer user-generated content over standard ads, AI
The news: User-generated content (UGC)—defined as organic content from everyday users rather than content posted by brands, agencies, or paid partners—is proving critical for reaching key demographics. Seventy percent of…
How Alcohol Ads in Your Feed May Lead to Alcohol in Your Glass
Teens and young adults who see alcohol promotions in their social media feeds are more likely to drink and binge drink, according to a Rutgers Health review of 31 studies…
Social media ads passing as posts: How advertising slips into Instagram | Technology
Among the photos of an acquaintance touring temples in Southeast Asia, the beauty routine recommended by a fashion influencer, or the intriguing story of an old classmate, there is always…
Data: Streaming and social media ads lead brand awareness
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per…
Heineken looks hard at who gets seen in social media ads
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s…