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How to balance ROAS, brand safety and suitability in social media advertising

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue…

E-Commerce & Social Media Advertising in the Age of Influencers

Authored by Raghunandan Saraf, Founder and CEO, Saraf Furniture Fundamentally, the increase in e-commerce has changed how consumers buy things. People can now find almost everything while at home as…

How Both Can Impact Your Business?, Marketing & Advertising News, ET BrandEquity

Image used for representative purpose (iStock) Imagine you’ve just started a snug café in the heart of Mumbai. Your coffee tastes great, and your pastries are divine, but how can…

Social Advertising and Social Media Marketing Market Share

Press Release, Orbis Research – The Social Advertising and Social Media Marketing Market Research is a leading global research and consulting firm, dedicated to serving a wide-ranging clientele exceeding 5000…

Google AI Overview and Impact on SEO, Marketing, Advertising

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketing and advertising are experiencing…