Pinterest Outlines How to Optimize Your Pin Marketing Approach
Are you considering adding Pinterest into your social media marketing approach? You probably should. The product discovery focused app is now up to 570 million users, who mostly come to…
Balancing Global Consistency with Local Adaptation: A Strategic Approach
The first time I traveled abroad for work was thirty two years ago, and I remember feeling a mix of excitement and uncertainty. I was representing a global company, but…
Foreign market entry with circular business models: a customer-centric approach
1 Introduction Concerns over environmental sustainability and the diminishing availability of natural resources catalyzed the emergence of a circular economic concept to minimize waste and externalities by reusing, refurbishing, and…