Google pushes deeper into lifecycle targeting with new GA audience templates
Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. Driving the…
AI in Social Media: How To Use AI To Connect With Your Audience (2025)
Using artificial intelligence (AI) to sharpen social media marketing strategies isn’t new—companies have been using AI-powered content recommendations and ad targeting since the early 2000s. But the arrival of more…
Adapt for a New Audience
While the foundations of social media strategy—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed. That’s what attendees of the July 17 PRNEWS…
Audience, Marketing, Ads & Social Commerce
In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…