• Fri. Feb 14th, 2025

Audience

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Adapt for a New Audience

While the foundations of social media strategy—goals, knowing the audience, measuring engagement, etc.—has stayed the same, much of the execution has changed. That’s what attendees of the July 17 PRNEWS…

Audience, Marketing, Ads & Social Commerce

In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…