Audiences overwhelmingly prefer user-generated content over standard ads, AI
The news: User-generated content (UGC)—defined as organic content from everyday users rather than content posted by brands, agencies, or paid partners—is proving critical for reaching key demographics. Seventy percent of…
How to keep audiences engaged on social media
Marc L. Goldberg | Columnist Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user…
age distribution of global audiences 2025| Statista
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AI Is Helping Brands Reach More Audiences Across Social Media
Businesses are tapping into Meta’s AI-driven tools to boost engagement, optimize ads, and save time. Over one million advertisers used Meta’s GenAI ad tools to create 15 million ads in…