Social Media Now Driving Business Value Beyond Awareness, Survey Finds
Marketing leaders recognize that social media drives business results but struggle to prove it with metrics, according to a new report from Sprout Social. The “2025 Impact of Social…
Data: Streaming and social media ads lead brand awareness
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per…