Social Media Marketing: Build Your Professional Brand and Network
In today’s digital age, social media marketing has become an indispensable tool for building your professional brand and expanding your network. With billions of users engaging on various platforms, leveraging…
Strategic Use, Benefits, Trends, and Impact on Brand Growth
Social media marketing (SMM) is the strategic use of social media websites and platforms to promote products and services, connect with audiences, and foster brand growth. SMM can help companies…
‘X-odus’ creates growing challenges for brand marketing
Credit: Pixabay/CC0 Public Domain Call it an X-odus: In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network founded by Twitter…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in. As a tumultuous 2024 comes to a close, Forrester predicts that 2025…
Unveiling the effect of social media marketing activities on logistics brand equity and reuse intention
Theoretical foundation The stimulus-organism-response model, initially introduced by Mehrabian and Russell (1974), elucidates how environmental stimuli impact emotions and subsequent behaviors. In the realm of online marketing, researchers have identified…
CPG brand giveaways have taken over social media
It’s hard not to open Instagram these days without seeing a post from an emerging CPG brand or two touting a product giveaway. Giveaways have been a staple on apps…