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McDonald’s Marketing Strategy – A Case Study

In 1940, California was where the first McDonald’s opened. It became well-known quickly for its tasty hamburgers and friendly service. Eight years later, it was one of the first places…

IKEA Marketing Strategy: A Case Study

Founded in 1943, Ikea operates 422 stores in 50+ markets. The favored furniture brand has an impressively wide customer base, with nearly 70% of its stores in Europe. Ikea added…

Exploring the impact of business analysis on corporate strategy: A case study of Nigerian-based brands

Success Ajilore is a highly seasoned accounting professional and business analyst with over eleven years of experience specialising in enhancing operational efficiency, policy improvement, governance, and process optimisation of various…

A Case Study on Apple Marketing Strategy

Breaking through with several inventions in the world of technology, Apple Inc. has been carving infinite milestones ever since its inception. Even though its innovations speak for themselves, this highly-valued…

Amazon Marketing Strategy: Case Study (2024)

The Amazon Marketing Strategy has been largely responsible for the company’s meteoric rise to becoming one of the most powerful players in the global market. Dissimilar to conventional marketing approaches,…

Business Strategy: Examples, Case Studies, And Tools

A business strategy is a deliberate plan that helps a business to achieve a long-term vision and mission by drafting a business model to execute that business strategy. A business…