How AI is changing search behavior
In the last couple of years, the major search engines have begun offering an AI overview of the answers to search queries. As a result, the structure of these queries…
Beyond SEO: How AI engine optimization is changing the equation in online visibility
The search engine optimization discipline that has guided web marketing efforts for more than two decades is now being disrupted by generative artificial intelligence systems that deliver direct answers rather…
How Instagram is changing SEO according to Adobe Express
Google now indexes Instagram content. Here’s how marketers are rewriting posts and shifting budgets Instagram is no longer just a place for pretty pictures or Reels engagement. Thanks to a…
How GenAI is changing the SEO marketing playbook, one AI Overview at a time
Google is all in on AI in its search results. For marketers who have long leaned on SEO best practices to show up in front of internet users, the old…
AI search is changing cannabis SEO and how to stay visible
Image: mg Creative In mid-June 2025, Meta finally lifted its long-standing restriction on the search terms “cannabis” and “marijuana” across Facebook and Instagram, a change that advocates have been pushing…
The semantics of search are changing amid the zero-click era
Search marketing, once a relatively narrow and technical sect of marketing, is becoming much more wide-ranging. One year in from the launch of Google’s AI Overviews, adoption of AI-assisted search…