How Shopify helped The ALDO Group future proof its commerce stack
In 2017, The ALDO Group did what many retailers at the time were doing: they built a composable commerce stack because nothing off the shelf could fully handle their needs.…
What is Social Commerce? Stats & Tips to Know [2025]
Social media marketing is no longer just for connection—it’s a key sales channel. According to The 2025 Sprout Social Index™, social commerce is blurring lines between engagement and online shopping,…
The New Era Of Search And Commerce
Bob McKay is President and Owner at McKay Advertising + Activation, Florida’s first digital media agency. getty Remember when Google was the first stop for any question? While it remains…
Audience, Marketing, Ads & Social Commerce
In just a few years, TikTok, the social media and entertainment platform owned by ByteDance—which also owns Chinese sister app Douyin—has risen from obscurity to become perhaps the most influential…