What You Need to Know to Create a Social Media Budget
No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: Are we optimizing ad spend? How much are…
Instagram Marketing: Create Your Strategy for 2024
Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a Instagram presence on the social platform that’s a…
How to Create an Effective SEO Strategy in 2024
Creating an effective SEO strategy requires a lot of preliminary research and planning. This actionable guide walks you through all the steps it takes. But first, some basics. How to…
What It Is, How It Works, and How to Create One
What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products or services. A marketing strategy determines how to reach…
How To Create a Social Media Marketing Strategy (+ Template) (2024)
Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it can feel like you’re…
Using AI to Create Customer-Centric Business Strategies
Artificial intelligence is transforming the ways in which businesses can understand their customers. Today, AI allows businesses to collect and analyse vast quantities of qualitative and quantitative data, distilling critical…