Foreign market entry with circular business models: a customer-centric approach
1 Introduction Concerns over environmental sustainability and the diminishing availability of natural resources catalyzed the emergence of a circular economic concept to minimize waste and externalities by reusing, refurbishing, and…
Using AI to Create Customer-Centric Business Strategies
Artificial intelligence is transforming the ways in which businesses can understand their customers. Today, AI allows businesses to collect and analyse vast quantities of qualitative and quantitative data, distilling critical…
A roadmap to customer-centric business strategies
The digital era revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic…