Google pushes deeper into lifecycle targeting with new GA audience templates
Google is expanding its customer lifecycle tools in Google Analytics with new audience templates and dynamic remarketing features that help you target and re-engage high-value customers more easily. Driving the…
If Social Media Isn’t Social, Where Else Can Brands Build Deeper Connections?
In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand communications… Catch-up on part one…