From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO. GEO, short for generative…
How Hotels Can Win in the AI-Powered Discovery Era: SEO, Reviews & Authenticity
Reviews may serve as the new “trust badge” distinguishing genuine guest experiences from SEO-driven marketing noise. AI-powered hotel discovery is reshaping the way travelers search, evaluate, and ultimately book accommodations.…