Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength…
What Really Works on LinkedIn (And What Doesn’t)
I was recently invited to join LinkedIn’s Mastermind program — a behind-the-scenes training for a small group of the platform’s top creators. We heard directly from LinkedIn’s team about how…
Why Optimizing for “Near Me” Doesn’t Work
Years ago, “near me” was a local search engine optimization (SEO) cheat code. Not anymore. Today, you need to demonstrate that you’re truly local to rank locally. Back when search…
This in-demand remote job can pay over $100,000 a year, doesn’t require a degree
If you want to earn six figures while working from home, consider a career in social media marketing. Social media marketing is among the fastest-growing careers in the U.S., according…