Will ‘Edgy’ Humor Help or Hurt Its Brand Image?
Key takeaways Tesla’s transition from not advertising to using edgy humor on social media signals a shift in how they approach marketing under Elon Musk’s leadership. Tesla’s use of humor…
Tesla turns to ‘edgy’ social media marketing amid brand damage
Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it…